Al Horizons: innovating digital learning

The course “Al Horizons: innovating digital learning” is designed for digital technology specialists who want to gain a deeper understanding of the principles of artificial intelligence (Al), its practical applications, and acquire skills in using modern Al tools to enhance business process efficiency. Throughout the course, participants will learn to create textual and visual content using Al, analyze data, and improve customer experience, as well as build effective marketing strategies and sales funnels. Special attention is given to the ethical aspects of Al usage, compliance with legal regulations, and brand protection.

Course Modules:

Module 1: Al. Technological literacy

Module 2: Writing effective prompts

Module 3: Al for text content generation

Module 4: Al for Visual content generation

Module 5: Building marketing strategies and sales funnels using Al

Module 6: Consumer analysis and improving customer experience using Al

Module 7: Opportunities of Artificial Intelligence and Big Data

Who can apply the knowledge gained from the course:
Top Managers (C-level and Senior Managers): executives who want to understand technology trends and learn how to leverage them to increase profits and reduce costs in their businesses.
Digital marketers who are looking for ways Al technologies can improve existing processes in their areas of responsibility and want to be on the same page with technological experts in the Al field.
SMM managers who can use artificial intelligence to analyze large volumes of social media data, identify trends, and receive recommendations for successful campaigns. They aim to utilize automated tools that simplify the process of planning and publishing content, as well as interacting with the audience through chatbots and personalized messages.
Career switchers, students, and individuals from other professions who want to master the essential tools for working with visual content and text content.

Gender Equality: ensuring gender equality in course creation is vital for promoting diversity and inclusivity in the workplace and ensuring that the content created reflects a wide range of perspectives and experiences. By integrating these considerations into the team formation and video course production process, we will foster a more inclusive and equitable work environment and create content that resonates with our audience. Gender equality is not only a matter of social justice, but also good business practice that can lead to more innovative and effective content creation.

We are well aware of the risks that limit the purchasing power of potential users of the resource. In our analysis, we considered macroeconomic indicators, poverty and income levels, socio-economic conditions, and more. As a result, we identified a certain decline in users’ purchasing power, which we attempted to mitigate when preparing our pricing policy.

During the course, students will engage in various forms of learning. Practical exercises will be conducted both in groups and individually.

All training materials will be created in Ukrainian and then translated using artificial intelligence into English or any other language. The following elements will be translated using artificial intelligence:

1.   Videos: using programs (which will also be covered in the course), synchronous translation will be applied to another language, including lip-syncing. This will make it appear as if the lecturer recorded the video in the other language. Many programs offer these capabilities, such as Rask.ai.

2.   Presentations: all presentations will be translated using Al and overlaid onto the video through editing. This ensures synchronization between the visual content and the spoken content in the video.

3.   Subtitles: since subtitles are an important part of the course’s inclusivity, subtitles will be added to the videos in each translated language.

The diploma will be in English and will be generated automatically, displaying the student’s first and last name as provided in their account. The diploma will also include the course title, the grades received by the student, and the total hours of study. The inclusion of study hours is often required for various certifications, thus helping students use the diploma for further career development.

The diploma also grants access to career coaching at “Career Home.” The career coaching includes:

·    A course on the Learning Management System aimed at addressing the main challenges students face during employment.

·    Review of resumes and cover letters.

·    Mock interviews in Ukrainian or English.

·    Recommendations of the student to partner companies

The course will be developed on the Learning Management System platform “Academy Ocean”. This platform supports linear progression, the addition of simulation formats, and assessments.

The course development will involve the following specialists: Subject-Matter Experts (SMEs), Instructional Designers, Language Experts, Graphic Designers, Quality Assurance Specialists, Mentors.

The lecturers of the course will be four selected specialists with previous experience and expert evaluation.