Master AI & Digital Strategy
The AI & Digital Strategy Master, presented by Search On Media Group in collaboration with the WMF Academy, offers professionals the opportunity to enhance their expertise in digital strategies and stay updated with the latest advancements in the digital realm. With a curriculum comprising 7 advanced modules covering Digital Strategy, AI, SEO, Analytics, Google Ads, Social Adv, and Marketing Automation, participants will acquire a multidisciplinary skill set and master cutting-edge tools in digital marketing. This program guides participants in developing a forward-thinking omnichannel strategy, fully aligned with the latest industry technologies, ensuring they are well-equipped to navigate the dynamic digital landscape.
Provided by: Search On Media Group
Course Presentation
Search On Media Group, with its expertise gained in the field of digital and innovation consultancy, is launching the second edition of the AI & Digital Strategy Master promoted by the WMF Academy. Through the innovative training offering, participants will have the opportunity to experience 7 advanced modules, allowing to acquire multidisciplinary preparation and master cutting-edge tools in the field of digital marketing. This program will guide participants in developing a cutting-edge omnichannel strategy, fully integrated with the latest industry technologies. The 7 modules are:
– Digital Strategy
– AI
– SEO
– Analytics
– Google Ads
– Social Adv
– Marketing Automation
Course details
Deep tech fields
Artificial Intelligence & Machine Learning (including Big Data)
Course language
Italian
Fee
Course fee
Duration (hours)
54
Certificate provided
Yes
Skills addressed
SKILLS
• Data Analysis: Master data analysis techniques to derive insights from marketing data. Google used data analysis to optimize ad targeting, resulting in an increase in click-through rates
• Familiarize yourself with AI tools and platforms to improve lead nurturing and sees an increase in conversion rates
• Marketing Automation Tools such as Brevo, Mailchimp, Voxmai
• Stay updated on SEO trends and how AI impacts search engine algorithms
• Ideate and Develop a multichannel social media campaign
COMPETENCIES
• Critical Thinking: Enhance your capacity to evaluate AI insights critically and make informed strategic decisions;
• Problem-Solving: Develop problem-solving abilities to tackle marketing challenges using AI;
• Creativity in Content Marketing: Integrate creative thinking with AI to create engaging marketing messages;
• Adaptability to AI Changes: Be open to change and ready to adapt as AI technology advances;
• Effective Communication: Improve your communication skills to effectively share AI-driven insights;
• Marketing Strategy Alignment: Continue building expertise in marketing strategy to align AI efforts with business objectives.
OCCUPATIONS
Professionals as participants to the master will be able to conduct analysis and research, and developing concepts, theories and operational methods; advising on or applying existing knowledge within the following major groups:
• Business and Administration Professionals
• Information and Communications Technology Professionals
• Managers
• Technicians and associate professionals
Course format
Online
Target group
Professional development learners, Life-long learners
Quality check
Approved
Dates
Starts:
Ends:
Application deadline:
Course provider
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Ready to take the next step in your journey? Apply now and embark on a transformative learning experience. Whether you’re pursuing a passion or advancing your career, we’re here to help you succeed. Don’t wait any longer – seize the opportunity and apply today!
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